Sarah Halbrehder
Sarah Halbrehder Lead Product Marketing
06. September 2018 in

English B2B

B2B and Digital Business - how do they go Together?

Pride and Prejudice

No other industry comes with such diverse views on the subject of digitization as the B2B one. In the traditional sense, it looks like this:

Some rely exclusively on a completely personalized sales forces and omit portals completely. For others, “personalization” often means only individual price lists for the same offer and customer-data management using index cards. Yet others, on the other hand, see themselves as “solution providers and consultants” for their customers and proudly proclaim this as their USP.  And they all think they have something in common: the loyal customer.

But how loyal are Customers?

Nearly every buyer will inform themselves online about the product catalogue, delivery guidelines and supplier rating before making a purchase decision. Even if a collaboration already exists, approximately 86% of customers prefer self-service solutions over the traditional call or email to place repeat orders.

The times when a PDF catalogue of the product range on the manufacturer's website was sufficient, are long gone. The present is digital and will become even stronger in the future.


These results show: The loyal customer is no longer so loyal when it comes to price and convenience

But what does B2B mean for Spryker? How do we help companies of any size, industry and age to adapt more to their customers, optimize processes and stay at least two steps ahead of the competition with state-of-the-art technology?

How does Spryker help with Customer Centricity?

More convenience for customers and retailers

With the upcoming B2B release the Spryker Commerce OS will be extended by new functions. These new features focus primarily on customer needs: in the extended shopping cart, the shopping lists and in product management there are many new functions that simplify processes.

Convenience is not only an important aspect for the customer. The new Spryker B2B release also simplifies internal retailer management. For example, with the new corporate account function, corporate hierarchies, roles and permissions can be accurately displayed. A predefined set of roles (including admins and buyers) can be assigned different permissions. This means that purchasing processes can be carried out quickly and smoothly.

Simplified ordering processes

The shopping cart feature gets a functional and visual upgrade. Based on the special roles and permissions, B2B customers can now create, name, share and check out multiple shopping carts. Depending on the authorization, different actions are possible. The user experience is also more intuitive with a simplified overview and the shopping basket as a header element.

The new shopping list feature, which brings the option to save and share planned purchases, also makes the process easier for the customer and helps to reduce internal feedback rounds. Here, too, various authorization levels can be defined to enable personalized administration.

Spryker connects

Implementing Spryker's B2B functions does not require a complete system migration. Common systems like SAP or Akeneo, i.e. PIM, ERP, CMS and many more can be integrated into the Spryker Commerce OS without any problems.

The middleware allows for a fast and comprehensive data exchange between Spryker and external systems. This allows systems to be integrated up to 80 percent faster - realising go-to-market in just a few steps. Support & maintenance costs are reduced by an average of 40 percent. The API, the so-called glue, makes it possible to connect any type of frontend or touchpoint.

All frontends can also be connected quickly and easily with Spryker. The standardized processes and integrations not only shorten the integration time considerably, they also make it possible to work much more efficiently and cost-effectively.


Want To Find Out More?



In our white paper “Transformers – The Era of Digital B2B E-Commerce Starts Here”, you can find:

  • Exciting case studies from different industries
  • The biggest players and other factors influencing the B2B market
  • Digital transformation step by step – outlined by digital agency Friends of C.






We will also be glad to help you personally! Just contact us here:

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