Frequent Chatbot use cases are helping customers on their FAQs, supporting them during the shopping process with tailored recommendations and direct payment, or offering standardised customer service. Amazon Alexa, Apple’s Siri, Microsoft’s Cortana and Google Assistant are only some of the leading chatbot providers that offer solutions that scale. As artificial intelligence drives human-like behaviours and natural-language-processing of bots, we will see the use cases expand and become more sophisticated.
The challenge- in all industries and especially in e-commerce- is to foster a loyal relationship with the customer.
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