Dorothee Thomsen
Dorothee Thomsen Content Marketing Manager
23. August 2018 in

Home security becomes smart

How safe and smart do you live?

The classic among burglaries: The perpetrators know that the residents are on holiday and can search the apartment undisturbed for stolen goods and leave the scene of the crime with full bags. On their return a few days later, the bad surprise awaits and there is no trace of the perpetrators. In a situation like this, you don't stand a chance of preventing the break-in, do you?


According to a bitkom survey, over a third of Germans plan to purchase an IoT (Internet of Things) application next year. In addition to intelligent thermostats, lighting and devices such as automatic lawn mowers and robotic vacuum cleaners, safety systems are particularly popular. With a smart security system, the above burglary could look like this:


As soon as the perpetrators enter the apartment, a motion detector transmits a signal, which sends a push notification to the apartment owners at the very moment, along with live surveillance images. The police can be informed directly - so there is a high chance to convict the burglar in the act.


The Smart Home can also be used as a prevention. For the "watchdog effect", an intelligent control of light, shutters, music or other sounds can give the impression that the empty house or apartment is not empty. The time when the devices switch on and off can be set via an app.

 

With the help of the Spryker State Machine, processes can be automatically set up, implemented and graphically displayed. All elements that run regularly and without manual intervention are pre-programmed for this purpose. These chains of actions can be used in various places to trigger automatic events, send notifications, control devices or trigger further processes.

 

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Is the virtual watchdog the solution?

Yes and no - because the applications that actually serve the security of the four walls can pose security risks on the other hand. Data security has been a very sensitive issue long before the DSGVO came into force.

 

The Insecurity of things?

Since IoT devices are potentially able to collect private data about a residential area, forwarding, evaluation and storage is a sensitive issue for providers and end users of these services.

Most IoT devices have the primary task of collecting personal information about the behavior and preferences of their users. A catchy example of this are smart surveillance systems that provide a permanent video view of the living space via apps - even if the residents are at home. This means that more information may be collected than permitted by the privacy policy.

Every manufacturer and provider of smart devices should have a privacy policy or similar document that explains how the data collected by a device or related services is used.
The data collected by IoT devices can also be GDPR-relevant. Not only information such as names and email addresses are subject to data protection regulations, but also IP addresses are regarded as personal data - just like information generated, for example, by sensors in a networked home.

 

The Spryker Commerce OS fully complies with the latest international GDPR regulations and is updated as required. In particular sensitive customer data, such as email addresses, bank data, order information or data generated by sensors are stored securely. 


Numerous devices such as cameras, sensors and voice devices can already be connected to a smart home system and will contribute significantly to security.

Smart security systems are a huge business model with a lot of potential that is far from being exhausted. By 2025, McKinsey estimates the economic potential of the Internet of Things in the area of security systems and smart homes alone at up to 300 billion dollars worldwide.

Google and Apple are already entering the market - a sure indicator that there will be a big boost in this area. Apple offers Homekit brand detection via iPhone, Google is also active in this field with IoT subsidiary Nest Lab.


Why aren't smart security systems standard in every household?

„To get the smart home off the ground in Germany, we need affordable and easy-to-use technology that looks better than most devices. In addition to design and price, other incentives are also needed: from insurers for smoke detectors and glass breakage to humidity sensors.”

- Max Wiesmüller, EditorConnected Car & eHome: COMPUTER BILD-Group


Fears about data security are not the only obstacle for consumers when purchasing smart home devices. Often cited as additional reasons against the use of IoT devices are the complex installation and the associated costs. The device that is able to spy on your most is actually already in your pocket: the smartphone.

 

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Wifi and mobile devices have already created the basis for many intelligent home technologies. So-called plug-and-play technologies can be put into action by the end user without great technical and financial efforts.

 

 

Many products seem to be too technical to potential users, but suppliers also shy away from dealing with the new and unknown. If you want to establish yourself as a pioneer in this market, you should include this fact in your planning.



What can we expect from IoT?

Despite all concerns, the forecasts are promising: according to the German Federal Statistical Office, building security is the second largest segment in the IoT market. In around four years, Statista expects sales of around one billion euros in this area. Approximately two million households in Germany are already equipped with smart home systems. According to estimates by the Association of the Industrial Economy eco, the figure will be around eight million in 2022. That would be an annual growth rate of over 26 percent for the German smart home market.

It is therefore not only worthwhile to invest in this market from the manufacturer's side - it is even unavoidable in order to maintain one's position on the market in the future.
  



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Would you like more information on this topic?

Detailed insights and recommendations for action can be found in our white paper "The Smart Home Network - The New Tool for Attracting Customers".

 

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