How Connected Cars Give Rise to Car Commerce
First Things First, What Is a Connected Car?
Connected cars are equipped with a variety of sensors. Their main distinct feature is that they come with access to the internet, enabling the vehicles to send and receive signals. This allows them to monitor the environment around them and interact with other vehicles or connected devices.
All major car manufacturers have been investing into hardware and software solutions to connect consumers to the internet while driving. The connected car will equip consumers with mobile internet, sync devices for a seamless experience and create cross-industry interfaces that enable manufacturers to explore additional revenue channels.
When was the First Connected Car Launched?
The first connected cars were launched by General Motors. The carmaker introduced their OnStar service in 1996 with the main objective of providing a new safety feature. Globally, it was the first in-vehicle, hands-free voice communication system. A connection with a call center enabled drivers to receive driving instructions or call for help in emergencies.
Who Can Benefit from Car Commerce?
The average American spends 280 hours per year driving. By the end of 2020, as many as 4 out of 5 new cars will be sold with connectivity worldwide. For car brands, suppliers and commercial brands, there is great potential in helping consumers make that time more productive and teaming up to produce sophisticated user experiences on the go.
How Can Car Commerce Be Monetised?
Commerce is no longer restricted to traditional brick-and-mortar shops, or desktop and mobile stores. The advancements of connected cars can generate revenue for car manufacturers in a variety of ways.Connectivity enables the automotive industry to learn more about customer behaviors and vehicle performance. What is more, the connected car will empower the majority of industries to bring commercial experiences inside the car. The opportunities are endless with e-commerce and software updates and upgrades at the core.
The Spryker white paper about “How Connected Cars Give Rise to Car Commerce”, will reveal how exactly most commercial brands could seize the opportunity to establish new revenue streams and foster an active relationship with customers and consumers. Read about relevant case studies and predictions. Perspectives include interviews with key stakeholders at Porsche, Shell, Society of Motor Manufacturers and Traders, and Link Motion.